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Kelly Beile
Designer.
Product person.
Strategist.

I’m a product design leader with 15+ years of experience balancing strategy and delivery. I help teams move quickly while staying grounded in the “why.”

 

I'm looking to join a mission-driven team in a player-coach leadership role.

CURRENTLY IN

Washington state, USA

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My Work

I led an initiative to mature product practices at AT&T, educating designers and product managers in Jobs-to-be-done based approach.

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Design leadership  |  Design education author

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Customer-centered product design education

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Product design for US Military base IoT

I designed an experience for AT&T Smart Bases, a tool to manage a connected ecosystem of sensors for military base security, facilities monitoring and vehicle tracking.

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Product design  |  Field research

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Product vision for omnichannel user roles and permissions 

I led a team to define a new roles and permissions structure for all AT&T customers, unifying multiple product efforts under a single vision.

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Enterprise vision  |  Experience strategy

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Billing experience standards 

I led a design program to define scalable experience standards for cross-product customer billing, ensuring consistency as AT&T migrates to a new billing platform.

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Enterprise  |  Cross-product standards 

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Contact-less check-in experience for AT&T retail stores  

I led a team to design a customer check-in experience and a supporting retail rep. experience. Our work was part of a light-weight effort to test the new process at select stores before green-lighting a national launch.

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Product design  |  Service design  |  SalesForce integration

Case study coming soon

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