Allrecipes.com is the world's largest food-focused social network with a community of 40 million home cooks.
MY ROLE AT ALLRECIPES
At Allrecipes I worked closely with product managers and engineers of multiple scrum teams plus other members of the design and marketing team. My role as a UI/UX designer was very collaborative especially with other designers. I worked iteratively on a variety of products including the main website, an Android app, iOS Apps as well as a Windows app.
core level the website's navigation is the most persistent and expressive element of the product. A focused navigation with a clear mental model instills confidence and trust in users by making it simple and intuitive for them to accomplish tasks. Up-to-date UI conventions and a clean aesthetic allow the Allrecipes brand to have a stronger presence without shouting over the noise of competing elements.
• Problem definition
• Examined user data
• Whiteboard wireframes
• Hi-fi mocks / UI
• Prototype using InVision
• Redlines and assets
Allrecipes has been the #1 recipe site for decades. In the beginning it was simply a place to share and find recipes. For a website who's content is entirely user generated, there was a gap between the content and people sharing it beyond the Allrecipes experience. How could Allrecipes make the fundamental product shift from being a directory of recipes to a food-centered social network? At a