An instructional cooking video app for the Windows 8 and 10 tablet experience.

VIDEO COOKBOOK

ALLRECIPES

MY ROLE AT ALLRECIPES 

At Allrecipes I worked closely with product managers and engineers of multiple scrum teams plus other members of the design and marketing team. My role as a UI/UX designer was very collaborative especially with other designers. I worked iteratively on a variety of products including the main website, an Android app, iOS Apps as well as a Windows app.

CONTEXT

 

There are endless cooking how-to videos on the web. But when it comes down to actually cooking from a video there are practical complications that come with using a device in the kitchen. The Allrecipes Video Cookbook for Windows allows users to pause, skip and go back to any step with a single tap. Ingredients are displayed prominently alongside the video for easy reference. 

OBJECTIVES

 

• Combine Windows UI conventions with the Allrecipes brand aesthetic

• Maintain the identity of a recipe as seen on Allrecipes

• Showcase recipes through video

• Create a user experience that integrates the process of cooking seamlessly with the step by step video model

RIGHT: Detailed redlines delivered to the outside agency developing the Windows app for Allrecipes.

PROCESS

• Problem definition

• Examined user data from

• Whiteboard wireframes  

• Hi-fi mocks and visual design

• Redlines and assets

See another case study