ALLRECIPES
iOS IN-APP PURCHASE
A curated recipe experience available for purchase within iOS Allrecipes Dinner Spinner.
CONTEXT
With so many recipes to choose form on it can be time consuming to find the very best ones. The editorial staff at Allrecipes has curated themed sets of recipes, videos, tips and articles to help busy home cooks get the best of what they want, fast.
OBJECTIVES
• Give users an enticing preview of the content
• Communicate visually in the context of a grid view how for-purchase content is different from regular recipes
• Highlight the price without shouting over the content
• Facilitate the purchase process as quickly and smoothly as possible
PROCESS
• Problem definition
• Examined user data
• Whiteboard wireframes
• Hi-fi mocks and visual design
• Redlines and assets
STEP BY STEP
Featured recipes are displayed on the main screen. Interspersed are the curated for purchase content sets of recipes, videos and tips.
Tapping the image from the grid view opens a summary view explaining what the user will get with their $.99 purchase.
Once the purchase is complete the user is able to see the full content set including curated recipes, videos, tips and articles.
Featured recipes are displayed on the main screen. Interspersed are the curated for purchase content sets of recipes, videos and tips.
MY ROLE AT ALLRECIPES
At Allrecipes I worked closely with product managers and engineers of multiple scrum teams plus other members of the design and marketing team. My role as a UI/UX designer was very collaborative especially with other designers. I worked iteratively on a variety of products including the main website, an Android app, iOS Apps as well as a Windows app.
