Ingredient search helps home cooks quickly find recipes based on ingredients they have on hand.
The original version of ingredient search was a tool accessed via a link near the search box in the top nav. Once clicked the user was taken to a new page with separate search fields for each ingredient included and excluded. The visual style was outdated and the UI tedious to use. Data told us that usage was low aside from the obvious areas of improvement.
MY ROLE AT ALLRECIPES
At Allrecipes I worked closely with product managers and engineers of multiple scrum teams plus other members of the design and marketing team. My role as a UI/UX designer was very collaborative especially with other designers. I worked iteratively on a variety of products including the main website, an Android app, iOS Apps as well as a Windows app.
Home cooks are often crunched for time. Sometimes they are just browsing and other times they are looking for a recipe they can make with ingredients they have at home. User feedback and data over time made it clear that Allrecipes users want a quick and easy way to search for recipes by including and excluding specific ingredients.
• Problem definition
• Examined user data and existing personas
• Sketched user flows on the whiteboard
• Hi-fi mocks / UI
• Prototype using InVision
• Redlines and assets